![]() ''At the end of the day, though, we're confident that people know it's a fictional character.'' ''Obviously it was kind of tainted … with the storyline,'' Pryor told Advertising Age in the US. The US vice-president of brand development for Jaguar, David Pryor, said the placement was less than ideal. So it was for Jaguar, the Indian-owned British sports-car brand that became the client in a fictitious pitch by Mad Men's ad firm Sterling Cooper Draper Pryce.īut things turned a little pear-shaped for the car maker this week when the story centred on a Jag dealer demanding to sleep with an employee of the firm (played by Christina Hendricks) in return for his support of the ad pitch. It seemed like every marketer's dream: top-rating television program includes your brand in a series-long plotline without you having to fork over the usual megabucks for product placement. ![]()
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